Free Ebook Trade Promotion Strategies Best PracticesBy Michel Borgeon, Claude Cellich
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Trade Promotion Strategies Best PracticesBy Michel Borgeon, Claude Cellich
Free Ebook Trade Promotion Strategies Best PracticesBy Michel Borgeon, Claude Cellich
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Globalization has revolutionized how trade is conducted. New opportunities
have been created, coupled with higher risks and increased competition.
Firms involved in international trade have had to adapt to a rapidly
changing global environment to remain competitive. To assist exportoriented
enterprises, particularly small and medium ones, national trade
promotion organizations have developed innovative strategies and incentives.
Strategic considerations in trade promotion are examined in part I,
while the national trade promotion initiatives considered most effective
have been selected and presented as cases in parts II and III. Throughout
the book, readers are provided with the best available practices and
explanations of how a select group of trade promotion organizations have
become relevant partners to their export-oriented enterprises.
- Sales Rank: #1821992 in eBooks
- Published on: 2012-01-11
- Released on: 2012-01-11
- Format: Kindle eBook
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